Starbucks External Communications Manager at #Alshaya

Job Description

An absolutely amazing opportunity has arisen with Starbucks.

Focused on building the brand reputation and image, Starbucks Middle East is strategically managing its reputation on a national and regional level.

The profile of the role will be to ensure that all communications activity in the MENA region is consistent with global strategy. You will ensure that proactive external communications and media programmes are in place for the region to continuously build and protect Starbucks' reputation amongst targeted customers and media, and support managing incident and crises effectively, all consistent with defined brand values.

You will lead innovative creation of new approaches to build positive perceptions, and Proactively leverage tools and best practices handed by international support centres.

Responsibilities
Pro-actively identify and anticipate any reputation shifts with media in territory

Provide direction and guidance to the regional PA team on all aspects of communications

Work with Head of PA of Starbucks Middle East to build an appropriate organisation and develop understanding and capability throughout the MENA region to ensure that communications objectives are met

Aid in developing yearly communications plan that is consistent with global and regional strategy and defined brand values

Ensure there are local communications agencies to support and manage the agencies towards agreed goals

Know the key regional media, understand their agenda and drive an open and constructive dialogue with them

Daily management of local communications agencies across the MENA region
Skills

Educated to university level, with degree in PR, communications or journalism

Understanding of the MENA and Pan-Arab media scene with strong established contacts

Background of working both at a corporate and brand level

Fluent in Arabic and English (spoken and written)

Structured and creative thinker able to think at a corporate level and able to assess and respond quickly to emerging issues and opportunities

At least 7 years of relevant experience at a high level company or a large communication agency
Strong experience in planning and implementing media programmes across multiple countries
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