Senior Director Retail MENA adidas Group Dubai

Job Description:
To Lead And Drive Sustainable And Profitable Growth Of The Retail Channel Across Own Retail And Franchise Channel In The MENA Region
Meeting and exceeding agreed KPI targets for net sales and profitability
Leading and inspiring the Market field and retail back office (RBO) teams to meet or exceed commercial goals and KPI’s, and build Brand equity

Focusing on the development of a trading and service culture across all our own retail stores along with full responsibility of Buying and Merchandising, Real Estate, Store Development and Visual Merchandising Execution Excellence for all sales channels across MENA


Defining and continuously developing the hard franchise business models, taking into account industry benchmarks and Global guidelines


Implementing and driving agreed Global retail processes and guidelines for field, RBO and franchise operations; feeding back Market needs to the Global Retail CoE for the ongoing development of global processes and as per guidance from the Market Direct to Consumer (DTC) function.


Developing and executing local retail relevant and specific processes in close cooperation with the Global Retail CoE

Key Responsibilities



Drive and implement the Market Retail Strategy, focusing on: People, Product, Premises, Processes and Profit, to continuously maximise profitability from the store portfolio, whilst ensuring this covers the requirements for each country and in conjunction with key stakeholders, including the Market MD, DTC function and Global Retail CoE


Manage and control operational expenses in line with the Market retail budget


Make commercial decisions at Market level by analysing the retail KPI’s and local retail trends and needs


Create and drive a high performance culture across the Market by setting clear expectations and targets, analysing stores’ performance, holding Retail Operational leads accountable and giving appropriate and prompt feedback


Ensure elaboration of a rolling ‘Retail deployment schedule’ by store, covering all retail marketing, visual merchandising and other activities and ensure implementation by operational coordination and close tracking


Ensure identification and improvement of best practices by own store format and compliance within the Market retail store portfolio


Develop and implementadvanced components for enhancing the adidas Group retail business model (logistics, IT, reporting, staff deployment planning, training) with the respective functions


Support the creation of operational guidelines in close cooperation with the CoE and ensure local implementation


Critically look at current processes and relevance for the specific Market. Actively communicate necessary adaptation to global guidelines into the CoE


Define organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement


Ensure high employee engagement at every level through effective motivation, coaching, training, and development of personnel in the team


Manage and control the store development function, including visual merchandise team, across all channels.


Develop & implement a multichannel business strategy to penetrate the new Asian markets in particular Pakistan, Nepal, Sri Lanka and Bangladesh, building the foundation for a sustainable mono-branded and shop-in-shop business model.


Collaboratively implement the Franchise Excellence Project with the global team in the MENA region with special implementation focus on New Africa market


Lead and direct the real estate portfolio for RBO across MENA.


Continuously monitor and improve the Planning, Buying & Distribution process and organization including the E-commerce Franchise business expansion particularly in the Gulf Region.


Provide a clear vision and direction to the Retail teams across MENA with relevant objectives and KPIs

Knowledge, Skills And Abilities



Minimum of 10 years’ experience in the retail and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational background and working across different countries


Strong leadership skills [diverse teams incl remote management], with a minimum of 4 years’ experience of leading multi store retail teams


Excellent communication skills including impactful presentation skills, influencing and negotiating and change management


Advanced numeracy and literacy, with good IT skills (Word, Outlook, Excel, PowerPoint)


Geographical mobility


Strong analytical skills and attention to detail


Structured, organised with an entrepreneurial approach


Fluency in English and local language of Market HQ

Requisite Education And Experience / Minimum Qualifications



University degree in business (ideally withmarketing and sales focus) or equivalent relevant experience

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