Marketing & Communication Manager at SunGard

Job Description

Position Description:
SunGard Financial Systems provides mission-critical software and IT services to institutions in virtually every segment of the financial services industry. These solutions meet a multitude of needs, but support a common aim: to help drive our customers' unique business strategies—whether that means increasing efficiency, improving customer service, complying with regulations, or capturing growth opportunities through innovation.
This is a unique opportunity to be part of a strong marketing team supporting and servicing the solutions across a leading financial software company. Our customers include banks, Investment houses, corporations, SWFs, brokerage firms, hedge funds and insurance firms.

The marketing team provides day to day marketing support to drive revenue generation and raise awareness of Sungard’s brand and its solutions, leveraging all elements of the marketing mix ( direct marketing, events, PR, print, advertising online marketing and social media)

Job Overview:
The position is a strategic and senior role responsible for marketing across the organisation’s primary brands in the Middle East region. The Marketing & Communications Manager is expected to work in a sales enablement capacity, liaising with the sales organisations, central marketing team and segment marketing team and product management to coordinate and communicate brand and solution feature requirements perceived as conditional for deciding on sales and marketing strategies at segment and regional levels.

Key Responsibilities:
Principal responsibilities include, but are not limited to:

• Plan, develop, execute and measure internal and external strategies to drive revenue generation and awareness of SunGard brand and its financial solutions
• Partner with Sales to coordinate sales identified market drivers, communicating with product management to ensure we deliver a strong marketing platform that leverages a combined product, sales and marketing strategy
• Build close working relationships with the global sales organization and marketing managers and product management
• Design and lead integrated internal and external communication campaigns to effectively position and raise awareness of SunGard solutions within the Middle East financial market
• Develop compelling and coherent key messages and proof points to be used across the full marketing mix as required
• Act as brand ambassador, ensuring all communication material reflects corporate brand strategy
• Act as market ambassador, ensuring all communication of Middle East market specific to the internal SunGard community
• Manage relationships with strategic partners, partner banks and third party agencies
• Provide creative steer and direction to ensure timely delivery of successful, targeted communication campaigns , leveraging all marketing channels as appropriate: direct and online marketing, tradeshows/conferences, sponsorships, advertising, print and promotion
• Optimise brand visibility through strong relations with trade publications and industry associations
• Effectively manage the marketing budget and provide timely measurement to demonstrate ROI

Position Requirements:
Person Specification:
Knowledge/Experience:

• Substantial experience in a marketing function
• Previous experience in financial services industry
• Previous experience in Middle East markets is preferable
• Position located in Dubai, UAE
• Languages would be advantageous

Qualifications:

• Bachelors degree
• Post graduate marketing qualification
• Strong computer skills (including power point, excel, word)
• Familiarity of CRM system advantageous
• Knowledge of adobe design products is useful.

Skills:

• Strategic and analytical thinker
• Well organised with the ability to prioritise workload and meet deadlines in a timely manner
• Excellent communication skills, both written and verbal
• Must have a good eye for detail
• Strong interpersonal skills with the ability to work with diverse groups across multiple time zones

Competencies:

• Enjoys working in a fast paced, dynamic and international atmosphere
• Self-motivated and proactive approach but able to work well in a closely knit team
• Ability to work well under pressure, multitask and work efficiently against deadlines
• Flexible, willing to learn and adapt to new responsibilities
• Regular travel to Sweden

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